Why You Need to Stop Saying ‘Awesome’


Awesome

TIME

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Awesome. I would advise any entrepreneur who aspires to be taken more seriously to eliminate this ubiquitous word from his or her vocabulary.

Urbandictionary.com describes awesome as “something Americans use to describe everything.” When something describes everything, it describes nothing.

I just got back from Inc.‘s GrowCo convention in Nashville. Lots of useful, enjoyable, wonderful stuff there, as always, but I was stunned by how almost every speech by every presenter and almost every overheard or casual conversation was peppered with the word awesome. It was inescapable, like verbal kudzu choking out the variegated richness of the English language–so omnipresent it seemed like an acceptable substitute for just about any word. “Awesome.” “Awesome.” “Awesome.” “Yeah, really awesome, man.” It was like a lingua franca of evanescent mush, a meme of meaninglessness masquerading as communication and cool.

Fact: People in Shakespeare’s time had working vocabularies of around 54,000 words. They…

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